IT'S TIME TO UP-LEVEL

 

THE NEUROSCIENCE OF COACHING

The Science-Backed System for More Buy-In, Better Retention & More Referrals

 

Stop Guessing. Start Coaching with your Clients Nervous Systems in Mind.

 

Most coaches rely on motivation, hype, and surface-level strategies to keep their clients engaged… but what if you had a science-backed system that naturally increases client buy-in, retention, and referrals—without the constant struggle?

 

This is where The Neuroscience of Coaching comes in.

 

In this course, you'll learn the brain-based strategies that the top coaching companies in the fitness industry use to drive lasting behavior change, build deeper client trust, and create a seamless coaching experience that keeps clients coming back.

 

This Is For You If You Want To:

 

✅ Get clients fully committed from Day 1—so they actually follow through
✅ Increase retention rates and keep clients long-term (less churn, more stability)
✅ Make referrals your #1 client acquisition strategy by building trust and results
✅ Create seamless systems and processes that make coaching effortless
✅ Understand how the brain processes change, motivation, and habits so you can coach more effectively

✅ 

 

What You’ll Learn:

 

🔬 The Science of Client Buy-In: How to activate the brain’s reward system to increase motivation and adherence.

🧠 The Psychology of Retention: Why clients ghost, drop off, or "self-sabotage"—and how to prevent it using brain-based coaching techniques.

📈 Building a Referral-Driven Business: How to create such an incredible client experience that people can’t wait to send their friends.

📑 The Power of Systems & Processes: How to streamline your coaching so you can spend less time chasing clients and more time coaching.

 

What’s Included?

 

✔️ Step-by-Step Live Training Modules on neuroscience-backed coaching strategies
✔️ Plug-and-Play Coaching Systems to streamline your onboarding, communication, and retention process
✔️ Done-for-You Client Scripts & Templates so you always know what to say
✔️ Exclusive Community Access to connect with other high-level coaches
✔️ Lifetime Access so you can revisit the material anytime

 

Why This Works:

 

Most coaching programs focus on surface-level tactics like motivation and accountability…
But this course goes deeper—into how the brain actually works when it comes to commitment, trust, and decision-making.

When you understand how to tap into the brain’s natural processes, you’ll never have to "convince" a client to stay.

They’ll just want to.

 

COACH SMATER, NOT HARDER

THE NEUROSCIENCE OF COACHING

In The Neuroscience of Coaching, AWPT Founder Kayla Lee & Neuropsychologist Michelle Baty identify the 4 pillars that will keep your clients wanting to work with you.

 

You'll also be issued with tools & resources to implement this in your Business straight away!

 

  1. Collecting important data on your clients and their goals (internal, external, short-term & long term)
  2. Identifying their current location using specific markers which will affect the way you interact with them
  3. Use this data to reverse engineer the specific process and milestones that will affect client prescription 
  4. Working with your client to move towards their desired outcomes, while gaining feedback, measuring progress, making adjustments, building trust & future looping

 

Building these skills will be the most valuable investment you make for you, your business and your clients.

 

Inclusions:

 

12 Weeks of Live 90-Minute Calls with Domain Experts Michelle Baty & Kayla - Recorded for playback : Expert guidance tailored to your practice, helping you implement the NOC process, strategies and address real-time challenges effectively.

 

Bonus Calls - Challenging Client Cases & Common Coaching Pitfalls - : Deep dive into practical application of NOC principles and tools through case studies for enhanced learning and application.

 

150-Page Text with Theory, Formulas, and Case Studies: Comprehensive understanding of the science behind client transformations, providing a solid foundation for practical coaching applications.

 

6 Cheat Sheets Handbook and Resources: Quick-access tools designed to streamline client management, saving time and improving consistency in your coaching practice.

 

All Tools, Client Screening, and Questionnaires: Proven tools to ensure precision in program design and streamline client onboarding and progression.

 

Direct Access to Michelle and Kayla in Direct Chat: Personalised support, case study insights, and fast answers to your questions, ensuring real-time solutions for client success.

 

Free Access to the Chronic Pain, Eating Disorders, Trauma Screening & Safety Protocols Workshop - with all relevant, scripts, referral sequence, and outsourcing and stay in in scope guides.

 

12 Weeks starting April 2025

PAY IN FULL

$1497

ONE-TIME PAYMENT

  • Live weekly online calls
  • Access to the private AWPT Coaches online community
  • Slides to utilise throughout the course
  • Lifetime access!
REGISTER NOW

PAYMENT PLAN

$823.35/M

2 MONTHLY PAYMENTS

  • Live weekly online calls
  • Access to the private AWPT Coaches online community
  • Slides to utilise throughout the course
  • Lifetime access!
REGISTER NOW

PAYMENT PLAN

$548.90/M

3 MONTHLY PAYMENTS

  • Live weekly online calls
  • Access to the private AWPT Coaches online community
  • Slides to utilise throughout the course
  • Lifetime access!
REGISTER NOW

PAYMENT PLAN

$137.30/WK

12 WEEKLY PAYMENTS

  • Self-paced modules
  • Access to the private AWPT Coaches online community
  • Slides to utilise throughout the course
  • Lifetime access!
REGISTER NOW

HEY, I'M KAYLA!

Women's Health Educator, Mentor & Business Coach
Founder @awpt_university
Innovator. Energiser. Expander.
Creating leading Coaches in Women’s Health & Fitness

Kayla is the founder and creator of AWPT, a company that provides the best education in the industry for coaches and personal trainers who work with female clients.

Kayla holds a Bachelor in Applied Science (Exercise & Sport Science) and Masters of Physiotherapy from the University of Sydney from which she graduated in 2015. She also obtained her Certificate III & IV in Fitness during her studies at University, as well as many other certificates in the areas of Women's Health, Nutrition, Strength Training & Programming, Functional Anatomy and Biomechanics. Kayla has been working in the health and fitness industry for over 10 years!

Kayla has grown up playing a multitude of Sports and has participated in many of them at a competitive level.

Her passion lies in making an impact in the fitness industry to better educate coaches and provide them with the resources that she feels are missing when it comes to Women's Health.